When Salvatore Piazzolla had an idea to combine the protective qualities of suntan lotion with the look and feel of an upscale beauty product, he naturally called the man whose name is synonymous with merging practicality with luxury: Michael Kors. Fortunately for Piazzolla, Kors picked up.

It helped that Piazzolla’s partner Grant Wilfley grew up with the famed fashion designer. “When we came up with the idea, we asked Michael if he could come over to our home to run something by him,” Piazzolla said. “Michael was the first person we released the idea to. He was excited and gave us the thumbs up.”

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